LA-based Luxury Cashmere Brand launches sock range made from Cashmere from Scotland’s Only Homegrown Cashmere Producer
Jillian and Neil McEwan of Lunan Bay Farm, Scotland’s only producer of homegrown Scottish Cashmere, are delighted to announce that The Elder Statesman, an LA-based luxury lifestyle brand who specialise in Cashmere apparel, has launched a sock range featuring Lunan Bay Farm Cashmere.
Earlier this year, Lunan Bay Farm launched their first ever batch of homegrown Scottish Cashmere, produced using fibre from their herd of Cashmere Goats on their farm in Angus, Scotland. This is first time in 30 years that Cashmere has been grown, processed and spun in Scotland. The Elder Statesman were the first designers to source Lunan Bay Farm’s Cashmere, and have just launched a range of handcrafted Cashmere socks with the highly prized, homegrown Scottish Cashmere. The associated photoshoot for the campaign was shot and filmed at Lunan Bay, featuring Jillian McEwan and her Cashmere goats, alongside The Elder Statesman models.
Jillian McEwan states, “We were delighted when representatives from The Elder Statesman approached us about this exciting opportunity. Neil and I are extremely proud that our dream of producing ethical and eco-friendly Scottish Cashmere grown here in Scotland has come to fruition, and are over the moon that esteemed Cashmere designers, The Elder Statesman selected our fibre for their sock range”.
Jillian McEwan goes on to explain, “Our Scottish Cashmere is produced by gently hand combing our goats winter undercoats, which naturally casts in Spring. This process benefits our goats’ skin and coat condition as it removes matted hair in areas where goats can’t reach themselves. It is also a very gentle but quick process, so there is zero stress to our pampered goats, making it a very ethical way to harvest fibre. Furthermore, we manage our herd of 250 pasture-fed goats, soon to be 400 when our newborns arrive early next year, regeneratively, which involves rotational grazing of nitrogen fixing and pollinator attracting herbal leys, amongst other practices to ultimately improve our soil health, support biodiversity and lower the carbon footprint on our farm. Scotland has a strong history in world-class Cashmere production, there is a huge opportunity to marry this expertise with homegrown natural fibres produced sustainably”.
“The members of The Elder Statesman team and Creative Direction agency, Studio Untitled, joined us on our coastal farm here in Scotland for a photoshoot to promote their new sock range and other Cashmere garments, alongside our Cashmere goats. A highlight was observing our Cashmere girls sporting TES’s luxury Cashmere scarves, being photographed by top photographer, Ivar Wigan, on Lunan Bay beach, just as a rainbow appeared”, said Jillian McEwan.
“We are thrilled to see how well the socks were received by The Elder Statesman’s customer base, with one of the ranges selling out within days of launch”, Jillian added.
The Elder Statesman sock range using Lunan Bay Cashmere, retailing at $495 per pair is available to purchase online via the The Elder Stateman’s website; Tic Tac Block Socks (now sold out) and Tic Tac Stripe Socks.